How to Pull Off a Guerrilla Marketing Campaign

This totally unique form of marketing is typically unconventional and unexpected. It creates top figure results from using minimal resources. The goal is to gain exposure by being unusual, quirky and interactive through the means of creating buzz in public places and providing product giveaways.

Not to say that larger corporations don’t get involved, but this type of exposure is ideal for small businesses and companies with limited advertising budgets. All that’s needed to pull off a memorable guerrilla marketing campaign is some imagination, high energy, time and of course our four tips listed below…

1. Be completely unexpected. Catch your audience in a surprise moment! The unexpectedness that arises from your campaign can heighten the audience’s attention. You can do so by using unique objects at unique times or placing unique items in unexpected places.

2. Make it fun. Since humor helps to create interest, attract a larger audience by adding in a humorous effect. This technique can also help differentiate your campaign from your competitors.

3. Work creatively with your budget. One of the greatest perks of this type of promotion is the fact that you don’t necessarily need a large budget to create a buzz effect. To get the immediate impact that you seek, try to think creatively, intuitively and out of the box!

4. Consider the benefits of the customer. Guerrilla marketing campaigns should always give the target audience something that will make them feel satisfied. Whether it’s a discount, freebie or a smile, creating goodwill with your customer will give them a reason to love your company.

At White Book Agency, we respect your personal information and we are committed to protecting your privacy. We have updated our privacy policy to reflect how we collect data and interact with visitors at White Book Agency.

Personal Data We Collect & Disclosure
When you visit our site and/or contact us, we may collect personal information that you voluntarily provide, for instance, your name, mailing address, phone number, e-mail address, etc. or when you use our “contact us” feature, sign-up for downloads, e-mail alerts, contests or marketing promotions. This allows us to communicate with you upon request and provide you with White Book Agency e-mails, updates, service offerings, industry trends, client news, etc.

When inquiring about our Services, we may also collect information you voluntarily provide regarding your business, goals, and interest in our Services. This allows us to make recommendations and determine the suitability of our Services for your needs.

We are committed to safeguarding all information collected and your personal and submitted business information is only used for our internal purposes (again, for example, to communicate with you upon request and provide you with White Book Agency e-mails, updates, service offerings, industry trends, client news, etc.)

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On some areas of our site we may include embedded content, for instance, images, TV clips, news articles, etc. Embedded content from other websites behaves in the exact same ways as if you visited the other website. Don’t ask us how, it’s like Interweb magic. What we know is that these websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

None of your personal information or data that is collected will be sold, rented (nor borrowed), or marketed to any third parties.

Now, we do reserve the right to disclose your information, without your permission, if necessary, to protect and defend the rights, property and safety of White Book Agency, our clients, partners, employees, affiliates and other users of our website. So don’t do anything that’s not cool! We may also disclose information that is in compliance with any applicable disclosure laws and regulations (e.g. by the government or applicable business sale transactions).

Security
White Book Agency uses reasonable technological measures to maintain the security of your personal information and to keep it from loss, unauthorized access, misuse, or disclosure. This is the Internet though, and with the nature of technology and software applications, there is no guarantee of security of your personal information and we expressly disclaim obligation to such guarantees. By continuing to interact with and/or use our website, you are proceeding with this understanding.

Also, on our website, we occasionally link to other websites. White Book Agency is not responsible for any websites that we do not own or operate. Please carefully review the privacy policies of other websites that you link to from ours as we are not responsible for their privacy practices.

Oh, and we have to tell you something else. When you enter our site through an online advertisement located on a third-party site (that’s a site that someone else owns), this information is provided voluntarily. If you do not want to have this information collected, please do not submit it to us. Again, we will not sell, rent, or market personally-identifiable information collected on our site to any third parties. We don’t roll like that.

Updates
If you would like to access, correct, update or delete any personally identifiable information that we may have, or have questions about any data that we have, you may contact us at: itsprivate[at]whitebookagency[dot]com. When you contact us at this e-mail, we may need to request information from you in order to fulfill your request, which we will do in a reasonable amount of time.

Good grief, we think that’s it.

Any changes to our privacy policy will be featured on this website under Privacy Policy. If you ever have any questions, please contact us here or by e-mailing: itsprivate[at]whitebookagency[dot]com.

You are beautiful. Peace, Love & Good Press.

Updated: May 25, 2018

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USING GUERRILLA TACTICS TO LAND A JOB « SpinDoctorResumes - [...] published a blog article entitled “How to pull off an guerrilla marketing campaign.” (https://www.whitebookagency.com/blog/how-to-pull-off-a-guerrilla-marketing-campaign/) In it she suggests four…