Lisa Steadman, an online friend and Savor sister of mine, is an internationally acclaimed best-selling author, sought after speaker, results coach, and chief executive officer of Woohoo, Inc.
Last week she sent me this fantastic post titled: What do Kim Kardashian, Oprah, and Barbie Have in Common? I thought it was so great, I had to share! This special guest post discusses communicating your brilliance for your product, service and/or brand.
~ Nancy Vaughn
What do Kim Kardashian, Oprah,
and Barbie Have in Common?
Of course, they’re all attractive and successful women. But they’re also attractive and successful brands.
Think about it. When you hear any of their names, you automatically know what you’re going to get. Kim is all about fashion and glamour. Oprah is about love and living your best life. And Barbie is every girl’s feminine ideal. Each offers an expertise and is the face of their business.
So let me ask you – At your core, are you and your business a brand like Barbie, Kim, and Oprah?
Don’t worry if you’re not. Not all businesses are brands. You could be a product, a service, or a mission/movement.
Or, quite possibly, you’re a hybrid. Oprah is a hybrid; she’s a brand AND a mission. Barbie’s a hybrid, too. She’s a brand AND a product.
So think about you and your business and choose the category that most closely aligns with the ultimate vision you have for your business, and not necessarily the business as it stands today. I’m talking about the grand vision you initially had for your business, that Woohoo Within™ that spoke to you, guided you, and gave you permission to think BIG and share your innate gifts with the world.
Many of us have lost that initial vision, bogged down by the burdens of running a business, making money, and chasing clients.
Sound familiar? If so, it’s time to get re-engaged to your Woohoo Within™ and honor what you’re REALLY here to do.
So again, in the grand vision of your business, are you a brand, product, service, mission/movement, or a hybrid combination? And if you’re a hybrid, what percentage of your business is a brand? A product? A service? A mission/movement?
Why does it matter what you and your business are?
Because the way you communicate your brilliance depends very much on how you answer that question. It also tells you how you should be spending your time.
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