“We think it’s important that you know who you’re speaking to so that no one ever says, ‘Who me?'” This statement was shared in a coaching conversation we had last week regarding brand fit and its importance.
When we talk about “fit” we often use the clothing analogy, and probably will for the next few weeks, because: 1) we work with fashion brands, and 2) we presently happen to be covered in it (fashion) with Fashion Week(s) around the corner. (That’s right, plural.)
Now we believe that “one size fits all” doesn’t really exist. Clothing may be labeled as such, but even then – not true. It doesn’t quite work for everyone. And while there may be “one size [that] fits most” – it’s really not what we’re in to as an agency either when it comes to business (or clothing).
Our client solutions are made-to-order for our clients: custom-tailored, custom-fitted, couture. We’re not for everyone, and we’re alright with that.
We’ve learned this over the years, along with what works and what doesn’t when it comes to growing a business. Regardless of industry, you have to not only know your audience, but also what you stand for and how that is communicated to your clients.
Do you know who you’re talking to? Not sure if you’re communicating the right message on your website? In your e-mails? On television? Let us help.