It’s Time to Get Your Style On

This week marks Mercedes Benz Fashion Week/New York Fashion Week and in coming weeks/months various Fashion Weeks across the country, including Tampa Bay Fashion Week (Sept. 17-20). Our client, International Plaza and Bay Street has partnered with Tampa Bay Fashion...

Is that fashion in the air?

Next week marks the September issue, which is actually not an "issue" but lots of fun (work and play) with an extra dose of hectic-ness. Between travel, clients and fashion events, it's going to be a busy one and we'll be focused, man. Be sure to follow-us on social...

Do you know who you’re talking to?

"We think it's important that you know who you're speaking to so that no one ever says, 'Who me?'" This statement was shared in a coaching conversation we had last week regarding brand fit and its importance. When we talk about "fit" we often use the clothing analogy,...

Imagination, Innovation & Collaboration

Sometimes the best ideas come out of non-traditional collaborations. We always encourage our clients and colleagues to look beyond the obvious and the next 83 Degrees "Not Your Average Speakers" series is exploring this topic: "Cultivating Innovation at the...

Got an awesome idea and can use $1,000?

We've been remiss in sharing this information, so please forgive us, but we know some peeps who are giving away $1,000. A few months ago, our Nancy Vaughn of White Book Agency, became a trustee of Awesome Tampa Bay (chapter of the Awesome Foundation) and short story...

Is it time for some PR?

If public relations isn't on your mind in your business, it's bound to be a point of conversation at some point – whether you're an entrepreneur, new in business or you've been around for years. There are numerous factors that help to determine whether public...

Summer Organizing for Space & Sanity

This is the time of year where we hear from clients and business associates regarding how hectic their summer has been - with work and/or travel - or how business has been so beyond slow that they're picking up the phone to make sure it hasn't been disconnected. For...

Are blogs right for my brand?

There have been discussions regarding the relevance of blogging nowadays and in the fashion world there were articles about whether bloggers were necessary at the majors shows anymore. Even so, there's an equal amount of focus geared toward the success of bloggers and...

You’re Free to Sparkle!

We're looking forward to the long weekend and celebrating Independence Day! We hope that you and yours have a happy, safe and sparklin' 4th of July. And starting next week, hopefully you'll be ready to get your goals for the rest of the month/year set with our GYST...

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