The Seven Habits of Press-Worthy Businesses

It's probably not necessary to bring in Captain Obvious, but it's no secret that we like books. Hardcovers, paperbacks, books on Kindle, e-books and notebooks (can't read the last one, but you can fill up the pages, so we're extra fond of these!) One very popular book...

Change is Good ~ For Fashion & Our World

I (Nancy) am headed to Sustainatopia (April 16-22, 2014) in Miami this week. What is Sustainatopia you ask? Taken from their site: Our mission is clear: we are obliged to leave the world in better condition for our children – who powerfully represent the future before...

Second-Quarter Sparkle

Second-Quarter Sparkle

Clocked in the first three months of 2014! How are things going? We hope that the past several months have been good to you and your business and that you're ready to set new goals, reach new heights and stay on track over the next 90 days. The April-June GYST Plan is...

Be Media-Ready & Simply Prepare For Everything

Last week during the Gasparilla International Film Festival (GIFF), I (Nancy) had the pleasure of hosting the "Filmmakers and the Press" event with Lauren Wissot of Filmmaker Magazine. It was an informal panel discussion with Steve Persall, movie/film critic with the...

How To Spot Trends In Your Industry

In the communications field, it's our job to stay on top of the latest news and industry happenings. It's an ever-changing game and what makes our industry exciting. When it comes to trendspotting – whether they be in fashion, technology, food, brand marketing, etc. –...

Five Tips to Get Lucky

While we're still rocking Pharrell's "Get Lucky" (who doesn't enjoy that song?), this blog is PG (for the most part, minus occasional language), so just to be clear, we aren't discussing the 'up all night to get lucky' type of luck. We're talking plain o' luck....

Here’s To An Inspiring, Productive March!

We're in new month, with new goals and happenings. As you round out your first quarter of the year, we hope that you're on track for all of your business goals. Tomorrow kicks off a series of mini-trainings to "Take a Chance, Do the Work." We plan on hosting a...

Your Relationship With #1…That’s You!

This is the most important relationship mentioned in our series ~ the relationship we have with ourselves. Indeed, the relationship you have with your clients/customers is very important. No customers = no business. And if you don't tell anyone and get the word out...

Research + Respect = Rapport With The Media

Over the years we've given several tips on how to maintain positive relationships with the media, from pitching the right contact to being responsive to adhering to deadlines. To continue our series on relationships, we're going to discuss building one (a...

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