Bookmark: Be Heard & Make A Media Impression

Bookmark: Be Heard & Make A Media Impression is a "How To" series for clients, fans, blog readers and our friends in the public relations industry. Through this series we'll speak with media professionals about the dos and don'ts of pitching and garnering coverage...

White Book ~ A Summary

It's February and 2011 is off to a great start! Like every goal-oriented business, we periodically check in with ourselves. Take a look at what's working for our business and our clients...what's not working...tweaking and adjusting here...eliminating there. One thing...

Step 5 of the Secret Ingredients To A Press Kit: Extras!

You've finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage. Since the recipient has...

Wrapping up 2010…

We hope that you had a wonderful 2010 filled with happiness and blessings for you and your business. We at White Book Agency are looking forward to amazing opportunities, positive changes and growth in 2011. Here's to continued blessings, prosperity, good health and...

The 4 C’s of an Introduction Letter

As we mentioned in our previous blog, “The Secret Ingredients to a Press Kit,” an introduction letter describes your company and indicates why the recipient should explore the rest of your material. We really want your recipient to know just how great your...

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