Be Media-Ready & Simply Prepare For Everything

Last week during the Gasparilla International Film Festival (GIFF), I (Nancy) had the pleasure of hosting the “Filmmakers and the Press” event with Lauren Wissot of Filmmaker Magazine. It was an informal panel discussion with Steve Persall, movie/film...

Your Relationship With #1…That’s You!

This is the most important relationship mentioned in our series ~ the relationship we have with ourselves. Indeed, the relationship you have with your clients/customers is very important. No customers = no business. And if you don’t tell anyone and get the word...

Research + Respect = Rapport With The Media

Over the years we’ve given several tips on how to maintain positive relationships with the media, from pitching the right contact to being responsive to adhering to deadlines. To continue our series on relationships, we’re going to discuss building one (a...

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