Like: The KLT Factor

So in our quick KLT overview, we’ve covered “know” and this week is “like.” “Like” as in similar and “like” as in friendly. Either way, when people like one another, it tends to be easier to do business together. Think about your best customer service …

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Know: The KLT Factor

“How do you know?…Do you know her?…Should I know that?…Do I know you?” We’re going to go ahead and say that you know people. Thanks to social media, you probably know a lot of people, right? About 3,000 Facebook “friends” and possibly tens of tho …

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The KLT Factor

Know, like, trust. The “KLT” factor seems like common sense when you hear it, but many people and businesses overlook  its importance in establishing, building and maintaining relationships. To be known, liked and trusted isn’t always an easy feat in t …

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Call Us Maybe?

Yeah, why not? Especially if you if you need a kick-butt marketing strategy for the remainder of the year, you want to get into the holiday gift guides, or you’re wondering, “What do I need for my business? What’s next??” Then yes, skip the maybe, you …

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“May” We Interrupt This Program…

While it has been shamefully quiet…cricket, cricket…it has been another great month at White Book! 83 Degrees Media held one of their best discussions to date. We’re not just saying that because they are such a fab media outlet, or because they are …

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