Now more than ever people should have a “give” mentality. This may not be an automatic response due to the doom and gloom attitude surrounding the economy, but it’s a response that’s necessary. Many will find “giving” to be the only thing they can do during difficult times, and they quickly learn that it’s not just the only thing they can do, it’s the right thing to do.

Occasionally White Book takes on pro-bono projects to assist non-profit organizations and those in need. We’re advocates for leveraging talents and promoting positive change, and try to incorporate those philosophies in our business and relationships. We encourage our clients, associates and business partners to do the same.

ANY industry can do this, and that’s even been proven in the world of high fashion. Model, Summer Rayne Oakes, is known as the world’s first eco-model. Oakes is a supporter of environmentally sound companies and seeks those type of partnerships when doing business. Read more about her efforts by clicking here. By positioning herself as an “eco-model” she has created her own personal brand. Being focused on “others” has not hurt her modeling career, it has actually enhanced it while having a positive impact in other areas. Isn’t that what good business is all about?

Any industry can have a heart to make a difference in the world. No effort is too small, you just have to find something or somewhere to make an impact. Need to blue sky an idea to make yourself philanthropreneur savvy or your business socially conscious? Give us a call!

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