NEW YORK (June 30, 2009) –, the nation’s leading online resource for all things beauty, is preparing for the most anticipated beauty sampling event of the year. Co-hosted by SHAPE magazine, the 3rd annual Beauty Sample Sale will make its way through six major cities this year, offering an extensive array of beauty product samplings, on-site makeovers, and complimentary spa and salon treatments.

With a unique take on the traditional “sample sale,” The Beauty Sample Sale offers beauty devotees a one-of-a-kind shopping and sampling experience. “I’ve always loved sample sales, what woman doesn’t? There are plenty of such sales for the clothes horse but there were no events for beauty aficionados like myself. Women may know what brands of jeans look best on them, but when it comes to finding the perfect shade of red lipstick or picking skin care that suits her skin, sampling is essential,” said Carolyn Brundage, chief executive officer and founder of

Beauty enthusiasts from across the country gather to partake in exclusive samplings of the latest beauty products, opportunities to experience distinctive spa and salon treatments, as well as deeply discounted sale prices on cosmetic, skin and haircare products. Attendees also enjoy a complimentary martini bar, snacks and goodie bags filled to the brim with products.

Looking beyond the surface of beauty, The Beauty Sample Sale is an attractive opportunity for attendees, encouraging them to take a break and spend some time to look and ultimately feel good. “At Shape we believe that taking care of yourself on the outside helps shore up self-esteem on the inside. The truth is that looking good does equal feeling good, and partnering with PrettyCity for the Beauty Sample Sale has been a great way to bring this message to life for thousands of women,” said John Balen, promotions director at SHAPE. “Attendees love the event and have such a wonderful time sampling the products, learning about the latest skincare and wellness treatments, and just coming out to shop and enjoy themselves. SHAPE is excited to continue the partnership again for the third year and expects an even larger turn out for the 2009 Beauty Sample Sale events.”

Previous event partners include: Jane Iredale, Barex Italiana, American Laser Centers, Decleor Paris, Midori, MD Skincare, Sothys Paris, Yes To Carrots, Soy Pure, Rapid Lash, Arbonne, Crabtree & Evelyn, and many more.

With over 5,000 women having attended The Beauty Sample Sale in years past, the event is proving to be recession-proof as it has steadily grown since its inception three years ago. “These events have been so popular largely because women consider taking care of themselves outside and inside a top priority. They’re willing to spend money to look great, but they need help wading through the millions of products and thousands of services available to find the ones that truly work for them. The Beauty Sample Sale is a smart way for women to sample products and services that they’ve heard about without wasting their hard-earned dollars,” said Brundage.

This year’s participating locations include: New York City, N.Y., Chicago, Ill., Milwaukee, Wis., and Miami, Tampa, and Orlando, Fla. The event dates are scheduled for October, November and December, just in time for the holiday shopping season.

The tour schedule is:
• New York City: Wed., Oct. 7
• Chicago: Wed., Oct. 21
• Milwaukee, Wis.: Wed., Nov. 4
• Miami: Wed., Nov. 11
• Orlando, Fla.: Tues., Dec. 8
• Tampa, Fla.: Thurs., Dec. 10

For more information on The Beauty Sample Sale or to obtain specific time and location, visit or e-mail

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