A smashing success since 2005, PrettyCity.com announces the return of its Pretty in Pink charity promotion with October 2009 promising an even bigger beauty bonanza. To raise awareness and funds for Be Bright Pink, participating “pink” locations around the country are offering the latest beauty indulgences and basic beauty essentials for the deeply discounted price of just $31.

Since 2007, the campaign has raised $20,000 every year for our charity partners. The 2009 Pretty in Pink campaign will benefit Be Bright Pink, the only national non-profit organization with an exclusive focus on the prevention and early detection of breast and ovarian cancer in high risk, young women. Every spa and salon participating in Pretty in Pink has made a pre-set donation to Be Bright Pink, and in addition, PrettyCity.com will feature a link for consumers to make their own donations to support Be Bright Pink.

During Pretty in Pink, consumers may select from tempting offers that will keep them beautiful from head to toe. Posh pedicures, 60-minute massages, European facials, haircuts and color, eyelash tinting, Brazilian bikini waxing as well as skin-saving microdermabrasion and photo facials are just a taste of what’s to come. Consumers can log on to www.prettycity.com/pink after September 15, 2009 to browse participating locations and their $31 services.

For more information about PrettyCity.com’s Pretty in Pink campaign, contact Nancy Vaughn at nancy@whitebookagency.com or 813.994.9807.

About PrettyCity.com
PrettyCity.com is a beauty, leisure and wellness website devoted to making women everywhere prettier in some small way and richer in many big ways; by saving them money on the products and services they need to look and feel their best. The site boasts a comprehensive database of the country’s top spas, salons medspas and more including editorial reviews, reader reviews and service discounts plus product reviews, beauty trend stories and more.

“PrettyCity.com aims to save women everywhere from paying big bucks for brassy highlights from a snooty stylist or wasting money on a pricey eye cream that breaks its promises and the bank,” says site founder Carolyn Brundage.

Brundage, a respected beauty expert, author and entrepreneur, founded Pretty City, Inc. in 2001 with the belief that, “Women can achieve more when they feel great about how they look and being your prettiest self is something to be proud of.” Since launching PrettyCity in 2001, Brundage has penned over 750 beauty and style columns and reviewed over 10,000 beauty products.

Click here to watch Carolyn’s Pretty in Pink appearance on FOX.

Pretty in Pink on FOX

About Be Bright Pink
Be Bright Pink is a nonprofit, 501(c)(3) charity that provides education and support to young women, empowering them to take control of their breast and ovarian health and, in turn, grant them the freedom and peace of mind to live a beautiful and fulfilling life.

Lindsay Avner, the 26 year old founder of Be Bright Pink, is no stranger to breast and ovarian cancer. Her mother fought both diseases when Lindsay was only 12 and she lost both her grandmother and great-grandmother to breast cancer before she was born. In June 2005, right after graduating from the University of Michigan, Lindsay tested positive for a mutation on the BRCA1 gene, indicating she had a lifetime risk of up to 87 percent of developing breast cancer and 54 percent of developing ovarian cancer. Vowing not to let the disease strike her, as it had three generations of women before her, she opted to have a bilateral prophylactic mastectomy. At the time, Lindsay was one of the youngest patients to opt for the procedure. It was during her experience that Lindsay realized the lack of resources for women in her specific situation – young women at high risk for breast and ovarian cancer. Lindsay founded Bright Pink in January 2007 to share her experience and resources with other young women across the country. Click here to watch Lindsay’s recent appearance on CNN.

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