White Book Agency client, PrettyCity.com, the nation’s leading online resource for all things beauty, will host its third annual Beauty Sample Sale on Wed., Oct. 7 from 6-9 p.m. at the R Bar located at 218 Bowery in New York City. The Beauty Sample Sale offers an extensive array of beauty product samplings, on-site makeovers, and complimentary spa and salon treatments.

With a unique take on the traditional “sample sale,” The Beauty Sample Sale serves as a great way for beauty enthusiasts to stock up and save on beauty products and experience complimentary spa services.

“I’ve always loved sample sales, what woman doesn’t? There are plenty of such sales for the clothes horse but there were no events for beauty aficionados like myself. Women may know what brands of jeans look best on them, but when it comes to finding the perfect shade of red lipstick or picking skin care that suits her skin, sampling is essential,” said Carolyn Brundage, chief executive officer and founder of PrettyCity.com.

In addition to distinctive spa and salon treatments and deeply discounted sale prices on cosmetics, skin and haircare products, attendees will also enjoy complimentary cocktails, sweet treats and goodie bags from top national beauty brands.

This year’s New York City event partners include: Nolcha, ALC Cosmetics, Laser Cosmetica, Be Bright Pink, Clo & Iz, Apple & Bee, Salon Santa Cruz and Spa JA. This year’s swag bag is filled to the brim with great products including: Sundari chamomile eye oil, Montagne Jenuesse assorted face masks, Pencil Me In eyeliner pencils, Wild Aid hair polish, and Whish Shave Crave Beauty To Go. Attendees will receive over $75 worth of products in their goodie bag for less than two cups of coffee.

With over 5,000 women having attended The Beauty Sample Sale in years past, the event is proving to be recession-proof as it has steadily grown since its inception three years ago. “These events have been so popular largely because women consider taking care of themselves outside and inside a top priority. They’re willing to spend money to look great, but they need help wading through the millions of products and thousands of services available to find the ones that truly work for them. The Beauty Sample Sale is a smart way for women to sample products and services that they’ve heard about without wasting their hard-earned dollars,” said Brundage.

The NYC event, Wed., Oct. 7 at the R Bar (218 Bowery) is open to the public and tickets are available online for $10 at: www.BeautySampleSale.com

For more information on The Beauty Sample Sale visit www.BeautySampleSale.com, or for press registration, please e-mail: press@whitebookagency.com. Deadline for press registration is Monday, October 5.

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