In this blog series we’re going to review several pitch situations – “pitch”-uations if you will. We’ll tell you why it’s important to spend time crafting your pitch to media outlets, how to make a great first impression and when to stop. That’s right, when to stop.

What’s a pitch anyway? According to, the slang term is “a persuasive sales talk, especially one routinely repeated.” When it comes to PR pitches, the underlying core message may be a bit repetitious, but each pitch should be different and tailored to the media contact/outlet.

Get ready to learn how pitchin’ ain’t easy

How life is a pitch (and then you shine)!

And finally, when to stop your pitchin’.

This is going to be fun!

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