We’re prepping for the 3% Super Bowl Tweetup again this year! It’s the third annual tweetup for The 3% Conference, a movement changing the narrative around marketing to women that has helped raise the number of female creative directors from 3% to 11% over the past few years.
In partnership with The Representation Project, “a cultural change organization that inspires individuals and communities to challenge and overcome limiting gender stereotypes,” the 3% Super Bowl Tweetup generated 59 million impressions on Super Bowl Sunday last year and we’re expecting even more participation this year.
This year’s event is sponsored by Instant Census, a text-message survey software company, whose technology will bring real-time updates from 1,000 female consumers on game day.
Be sure to join us on Super Bowl Sunday (Feb. 7, 2016), and use the following hashtags #3PercentSB, #NotBuyingit, #MediaWeLike, and #InstantCensus, and get in on the conversation regarding which ads speak to you, are creative, and properly represent and consider women consumers.
You can download the 2016 Super Bowl Tweetup scorecard here. Follow us @whitebookagency and “see” you at the Tweetup!