We'll See You at the Super Bowl LII Tweetup!

This year marks the 5th annual Super Bowl Tweetup with The 3% Movement and The Representation Project, where real-time reactions to the Super Bowl ads are shared on Twitter.

What’s the big deal with Super Bowl ads? Well, more than 100+ million viewers worldwide tune in to the Super Bowl, and it’s the largest advertising spend day of the year.

Almost 50% of people who watch the Super Bowl are women, and The 3% Movement and The Representation Project have led the tweetup to review the portrayal of women in these advertisements where a global audience is viewing.

This event garners 59+ million impressions, and for Super Bowl LII we hope to see even more participation from women ad industry professionals, male allies, and all consumers. Initiatives like #metoo and #timesupnow have brought light to how women are treated in various industries and it’s expected that even more people who participate in the Super Bowl Tweetup will share their feedback and concerns around how women are depicted in ads. The expectation and demand is that brands need to do better!

This year’s tweetup is the largest thus far with six (6) live in-person tweetup locations, including: Boston, Denver, Los Angeles, Miami, New York and San Francisco.

We hope that you’ll join us online this Super Bowl Sunday, Feb. 4, 2018 at one of our live tweetup locations or online using hashtags: #3percentSB for all tweets, and #MediaWeLike for brands who deserve to score, and #NotBuyingIt for those brands who deserve to get sacked for their poor depictions of women.

Download your scorecard here and we’ll “see” you on Twitter this Sunday!

The 3% Movement builds the business case for more women and diversity in creative and execute leaderships roles,

The Representation Project is an organization that inspires individuals and communities to challenge and oevercome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, ability, religion, or circumstance, can fulfill their human potential.

At White Book Agency, we respect your personal information and we are committed to protecting your privacy. We have updated our privacy policy to reflect how we collect data and interact with visitors at White Book Agency.

Personal Data We Collect & Disclosure
When you visit our site and/or contact us, we may collect personal information that you voluntarily provide, for instance, your name, mailing address, phone number, e-mail address, etc. or when you use our “contact us” feature, sign-up for downloads, e-mail alerts, contests or marketing promotions. This allows us to communicate with you upon request and provide you with White Book Agency e-mails, updates, service offerings, industry trends, client news, etc.

When inquiring about our Services, we may also collect information you voluntarily provide regarding your business, goals, and interest in our Services. This allows us to make recommendations and determine the suitability of our Services for your needs.

We are committed to safeguarding all information collected and your personal and submitted business information is only used for our internal purposes (again, for example, to communicate with you upon request and provide you with White Book Agency e-mails, updates, service offerings, industry trends, client news, etc.)

Technical Data
When you visit our website, technical data about your browsing actions and patterns may be tracked by automated site technology applications that we use. This may include the type of Internet browser you use, domain name of the web site from which you linked to our site, IP addresses, and technical and/or tracking data from analytics providers, e-mail technologies, search information providers, and advertising networks. The information that is collected allows us to understand more about our users which enables us to tailor our website to best suit awesome people like you and communicate back to those who visit our site with the latest advances, developments, and more at White Book Agency.

We also have cookies. And not the kind we like to eat, but the kind that provides you with conveniences and ease of getting around our website. For instance, if you leave a comment on our site you may opt-in to saving your name, email address and website in cookies so that you don’t have to fill in your details again when you leave another comment. (These cookies will last for one year. So, totally not like the cookies we like that only last a few hours.)

On some areas of our site we may include embedded content, for instance, images, TV clips, news articles, etc. Embedded content from other websites behaves in the exact same ways as if you visited the other website. Don’t ask us how, it’s like Interweb magic. What we know is that these websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

None of your personal information or data that is collected will be sold, rented (nor borrowed), or marketed to any third parties.

Now, we do reserve the right to disclose your information, without your permission, if necessary, to protect and defend the rights, property and safety of White Book Agency, our clients, partners, employees, affiliates and other users of our website. So don’t do anything that’s not cool! We may also disclose information that is in compliance with any applicable disclosure laws and regulations (e.g. by the government or applicable business sale transactions).

Security
White Book Agency uses reasonable technological measures to maintain the security of your personal information and to keep it from loss, unauthorized access, misuse, or disclosure. This is the Internet though, and with the nature of technology and software applications, there is no guarantee of security of your personal information and we expressly disclaim obligation to such guarantees. By continuing to interact with and/or use our website, you are proceeding with this understanding.

Also, on our website, we occasionally link to other websites. White Book Agency is not responsible for any websites that we do not own or operate. Please carefully review the privacy policies of other websites that you link to from ours as we are not responsible for their privacy practices.

Oh, and we have to tell you something else. When you enter our site through an online advertisement located on a third-party site (that’s a site that someone else owns), this information is provided voluntarily. If you do not want to have this information collected, please do not submit it to us. Again, we will not sell, rent, or market personally-identifiable information collected on our site to any third parties. We don’t roll like that.

Updates
If you would like to access, correct, update or delete any personally identifiable information that we may have, or have questions about any data that we have, you may contact us at: itsprivate[at]whitebookagency[dot]com. When you contact us at this e-mail, we may need to request information from you in order to fulfill your request, which we will do in a reasonable amount of time.

Good grief, we think that’s it.

Any changes to our privacy policy will be featured on this website under Privacy Policy. If you ever have any questions, please contact us here or by e-mailing: itsprivate[at]whitebookagency[dot]com.

You are beautiful. Peace, Love & Good Press.

Updated: May 25, 2018

We’ll See You at the Super Bowl LII Tweetup!

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