This year marks the 5th annual Super Bowl Tweetup with The 3% Movement and The Representation Project, where real-time reactions to the Super Bowl ads are shared on Twitter.
What’s the big deal with Super Bowl ads? Well, more than 100+ million viewers worldwide tune in to the Super Bowl, and it’s the largest advertising spend day of the year.
Almost 50% of people who watch the Super Bowl are women, and The 3% Movement and The Representation Project have led the tweetup to review the portrayal of women in these advertisements where a global audience is viewing.
This event garners 59+ million impressions, and for Super Bowl LII we hope to see even more participation from women ad industry professionals, male allies, and all consumers. Initiatives like #metoo and #timesupnow have brought light to how women are treated in various industries and it’s expected that even more people who participate in the Super Bowl Tweetup will share their feedback and concerns around how women are depicted in ads. The expectation and demand is that brands need to do better!
This year’s tweetup is the largest thus far with six (6) live in-person tweetup locations, including: Boston, Denver, Los Angeles, Miami, New York and San Francisco.
We hope that you’ll join us online this Super Bowl Sunday, Feb. 4, 2018 at one of our live tweetup locations or online using hashtags: #3percentSB for all tweets, and #MediaWeLike for brands who deserve to score, and #NotBuyingIt for those brands who deserve to get sacked for their poor depictions of women.
Download your scorecard here and we’ll “see” you on Twitter this Sunday!
The 3% Movement builds the business case for more women and diversity in creative and execute leaderships roles,
The Representation Project is an organization that inspires individuals and communities to challenge and oevercome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, ability, religion, or circumstance, can fulfill their human potential.