Stop Your Pitchin’

In our Pitch-uation series, we’ve been talking about pitching the media. Yes, you’ve read the headline correctly, and now we’re telling you to stop. If you turn the “p” upside down, people tend to enjoy the whining more about not being “seen” than strategically...

Life’s a Pitch…And Then You Shine!

To continue our Pitch-uation series, we’re going to discuss how pitching involves making a great impression. A first impression in some cases, and a media impression that results in coverage to a broader audience. What is a “pitch” anyway? There’s the kind you throw,...

Pitchin’ Ain’t Easy

As part of our pitch-uation series, we’re going to share how you can eliminate some of the difficulty when it comes to pitching the media. Really, how hard can pitching the media be, right? It’s not like you’re building a spaceship or anything,...

Pitch-uations ~ Because Life’s a Pitch!

In this blog series we’re going to review several pitch situations – “pitch”-uations if you will. We’ll tell you why it’s important to spend time crafting your pitch to media outlets, how to make a great first impression and when to stop. That’s...

Trust: The KLT Factor

Trust. Let’s face it, people prefer and want to work with people who are honest, whom they believe and whom they can trust. We’ve seen a lot of businesses get this one wrong and underestimate the value of trust. Sometimes by over committing and not actually being able...

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