Research + Respect = Rapport With The Media

Over the years we’ve given several tips on how to maintain positive relationships with the media, from pitching the right contact to being responsive to adhering to deadlines. To continue our series on relationships, we’re going to discuss building one (a...
Relax! This is Not a Test

Relax! This is Not a Test

Most people have gotten comfortable that it’s 2014 – a new year with new goals, hopes, dreams, etc. This is also around the time that some people start to get a little deflated or need that extra push (or pull) to get through on their master plans for the year....
Noteworthy: Beyoncé-Style Business Lessons

Noteworthy: Beyoncé-Style Business Lessons

By now, all around the globe, we’ve all heard that Beyoncé has an album out. (Thank you, Queen Bey!) Beyoncé’s non-marketing of her album reminds me of when I heard Guy Kawasaki provide tips for an effective presentation. One of the tips was having a...
The Magic of Your Business & Public Relations

The Magic of Your Business & Public Relations

We’re movie watchers here at the agency and lately, I’ve been watching some throwbacks (think: Sliding Doors or Heathers) and the few that I missed last year. One of those last year films is: The Magic of Belle Isle, a story about friendship, love,...

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