CHICAGO (June 16, 2009) – PrettyCity.com, the nation’s leading online resource for all things beauty, is preparing for the most anticipated beauty sampling event of the year. Co-hosted by SHAPE magazine, the 3rd annual Beauty Sample Sale will make its way through six major cities this year, offering an extensive array of beauty product samplings, on-site makeovers, and complimentary spa and salon treatments.

With a unique take on the traditional “sample sale,” The Beauty Sample Sale offers beauty devotees a one-of-a-kind shopping and sampling experience. “I’ve always loved sample sales, what woman doesn’t? There are plenty of such sales for the clothes horse but there were no events for beauty aficionados like myself. Women may know what brands of jeans look best on them, but when it comes to finding the perfect shade of red lipstick or picking skin care that suits her skin, sampling is essential,” said Carolyn Brundage, chief executive officer and founder of PrettyCity.com.

Beauty enthusiasts from across the country gather to partake in exclusive samplings of the latest beauty products, opportunities to experience distinctive spa and salon treatments, as well as deeply discounted sale prices on cosmetic, skin and haircare products. Attendees also enjoy a complimentary martini bar, snacks and goodie bags filled to the brim with products.

Previous event partners include: Jane Iredale, Barex Italiana, American Laser Centers, Decleor Paris, Midori, MD Skincare, Sothys Paris, Yes To Carrots, Soy Pure, Rapid Lash, Arbonne, Crabtree & Evelyn and many more.

With over 5,000 women having attended The Beauty Sample Sale in years past, the event is proving to be recession-proof as it has steadily grown since its inception three years ago. “These events have been so popular largely because women consider taking care of themselves outside and inside a top priority. They’re willing to spend money to look great, but they need help wading through the millions of products and thousands of services available to find the ones that truly work for them. The Beauty Sample Sale is a smart way for women to sample products and services that they’ve heard about without wasting their hard-earned dollars,” said Brundage.

This year’s participating locations include: New York City, N.Y., Chicago, Ill., Milwaukee, Wis., and Miami, Tampa, and Orlando, Fla. The event dates are scheduled for October, November and December, just in time for the holiday shopping season.

For more information on The Beauty Sample Sale or to obtain specific date and time location, visit www.BeautySampleSale.com or e-mail nancy@whitebookagency.com.

About Pretty City, Inc.

PrettyCity.com is a beauty, leisure and wellness website devoted to making women everywhere prettier in some small way and richer in many big ways; by saving them money on the products and services they need to look and feel their best. The site boasts a comprehensive database of the country’s top spas, salons medspas and more including editorial reviews, reader reviews and service discounts plus product reviews, beauty trend stories and more.

“PrettyCity.com aims to save women everywhere from paying big bucks for brassy highlights from a snooty stylist or wasting money on a pricey eye cream that breaks its promises and the bank,” says site founder Carolyn Brundage.

Brundage, a respected beauty expert, author and entrepreneur, founded Pretty City, Inc. in 2001 with the belief that, “Women can achieve more when they feel great about how they look and being your prettiest self is something to be proud of.” Since launching PrettyCity.com, Brundage has penned over 750 beauty and style columns and reviewed over 10,000 beauty products.

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