Five Quick Tips for Reaching Out to the Media

Finding media contact information isn’t all that difficult. The difficult part* can be trying to figure out what to do with their contact information when you’re trying to garner media coverage for your product and/or service. Here are some quick tips if your company is going to engage in media outreach:

1) Know your media contact’s news coverage area/beat. It’s not likely that you would e-mail the sports editor about your beauty products line.

2) Don’t e-mail attachments! Not until requested by the media contact or unless you have an established relationship. An attached press release and images from an unknown e-mail address are likely to end up in the spam folder. (Note: Mean people have been known to send out viruses which can take down servers and shut down our source of news and the latest and greatest. Do NOT send attachments.)

3) Have some personality and be excited about your product when e-mailing your contact. Not creepy, scary excited. Be cool…but excited! If you don’t feel good about your product or service, it’s not likely it’ll make for an exciting story or grab a reporter’s attention. Again, enthusiastic, not scary.

4) Once you’ve sent out the pitch or press release, follow-up. Wait at least 3-4 days before calling or e-mailing again. If you snail mail a press kit, wait at least a week to a week and a half. Editors/reporters are busy and constantly slammed with press releases, news ideas, story tips, etc. Give them time to view what you have sent.

5) Be patient and stay positive! Garnering editorial and press attention can take time. Sometimes your press release about your business may have you on the five o’ clock news that same day, or it may be months before you even receive a call back from a reporter. Editors/reporters have other stories they have lined up, breaking news, etc. so while they may be interested in what you have to say and/or your product, the timing may not be ideal. Don’t take it personal!

Good luck!

*Keeping media contact info up-to-date can be challenging as well because media professionals may switch departments or media outlets (especially in tougher economic climates). Know when to seek the assistance of professionals, like those at White Book Agency, for your PR efforts!

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White Book Agency uses reasonable technological measures to maintain the security of your personal information and to keep it from loss, unauthorized access, misuse, or disclosure. This is the Internet though, and with the nature of technology and software applications, there is no guarantee of security of your personal information and we expressly disclaim obligation to such guarantees. By continuing to interact with and/or use our website, you are proceeding with this understanding.

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Oh, and we have to tell you something else. When you enter our site through an online advertisement located on a third-party site (that’s a site that someone else owns), this information is provided voluntarily. If you do not want to have this information collected, please do not submit it to us. Again, we will not sell, rent, or market personally-identifiable information collected on our site to any third parties. We don’t roll like that.

Updates
If you would like to access, correct, update or delete any personally identifiable information that we may have, or have questions about any data that we have, you may contact us at: itsprivate[at]whitebookagency[dot]com. When you contact us at this e-mail, we may need to request information from you in order to fulfill your request, which we will do in a reasonable amount of time.

Good grief, we think that’s it.

Any changes to our privacy policy will be featured on this website under Privacy Policy. If you ever have any questions, please contact us here or by e-mailing: itsprivate[at]whitebookagency[dot]com.

You are beautiful. Peace, Love & Good Press.

Updated: May 25, 2018

Five Quick Tips for Reaching Out to the Media

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