World AIDS Day and Strategic Planning

World AIDS Day is observed December 1 of every year. It’s a day dedicated to raising awareness of the AIDS epidemic caused by the spread of HIV infection, and to hold memorials honoring those who have died from HIV/AIDS.

World AIDS Day has evolved into a powerful day of observance since the first World AIDS Day on December 1, 1988. The Idea Implementers were James W. Bunn and Thomas Netter, two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland. These two individuals took into account the value of western news media coverage for success in launching their project. The year, 1988, was an election year in the U.S. and they wanted to observe World AIDS Day far enough after the election hype, but in enough time before the Christmas holidays. They found December 1 to be just the right day to launch their project and get the coverage they needed. In 1996, the Joint United Nations Programme on HIV/AIDS (UNAIDS) took over the planning and promotion of World AIDS Day. Soon after, in 1997, the World AIDS Campaign was started to focus on year-round communication, prevention and education, and in 2004, the World AIDS Campaign became an independent organization.

Without a doubt, it’s the passion of the creators and other dedicated individuals that has made the World AIDS Day campaign a success in reaching out to people and raising awareness about the AIDS pandemic. Carefully planning the launch and marketing of this observed day also played a part in making World AIDS Day an internationally known campaign. They changed their focus over the years from only highlighting children and young people, to recognizing that people of all ages may be infected with HIV and be diagnosed with AIDS. They listened to their audience, knew their target and carefully planned.

Is there still more work to do? Absolutely. Their marketing outreach and efforts will need to be tweaked and adjusted for years to come with the primary focus of raising awareness, prevention efforts and bringing the number of those infected with HIV/AIDS down. Their passion and planned marketing efforts have them off to a good start.

To learn more about World AIDS Day, click here.

At White Book Agency, we respect your personal information and we are committed to protecting your privacy. We have updated our privacy policy to reflect how we collect data and interact with visitors at White Book Agency.

Personal Data We Collect & Disclosure
When you visit our site and/or contact us, we may collect personal information that you voluntarily provide, for instance, your name, mailing address, phone number, e-mail address, etc. or when you use our “contact us” feature, sign-up for downloads, e-mail alerts, contests or marketing promotions. This allows us to communicate with you upon request and provide you with White Book Agency e-mails, updates, service offerings, industry trends, client news, etc.

When inquiring about our Services, we may also collect information you voluntarily provide regarding your business, goals, and interest in our Services. This allows us to make recommendations and determine the suitability of our Services for your needs.

We are committed to safeguarding all information collected and your personal and submitted business information is only used for our internal purposes (again, for example, to communicate with you upon request and provide you with White Book Agency e-mails, updates, service offerings, industry trends, client news, etc.)

Technical Data
When you visit our website, technical data about your browsing actions and patterns may be tracked by automated site technology applications that we use. This may include the type of Internet browser you use, domain name of the web site from which you linked to our site, IP addresses, and technical and/or tracking data from analytics providers, e-mail technologies, search information providers, and advertising networks. The information that is collected allows us to understand more about our users which enables us to tailor our website to best suit awesome people like you and communicate back to those who visit our site with the latest advances, developments, and more at White Book Agency.

We also have cookies. And not the kind we like to eat, but the kind that provides you with conveniences and ease of getting around our website. For instance, if you leave a comment on our site you may opt-in to saving your name, email address and website in cookies so that you don’t have to fill in your details again when you leave another comment. (These cookies will last for one year. So, totally not like the cookies we like that only last a few hours.)

On some areas of our site we may include embedded content, for instance, images, TV clips, news articles, etc. Embedded content from other websites behaves in the exact same ways as if you visited the other website. Don’t ask us how, it’s like Interweb magic. What we know is that these websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

None of your personal information or data that is collected will be sold, rented (nor borrowed), or marketed to any third parties.

Now, we do reserve the right to disclose your information, without your permission, if necessary, to protect and defend the rights, property and safety of White Book Agency, our clients, partners, employees, affiliates and other users of our website. So don’t do anything that’s not cool! We may also disclose information that is in compliance with any applicable disclosure laws and regulations (e.g. by the government or applicable business sale transactions).

Security
White Book Agency uses reasonable technological measures to maintain the security of your personal information and to keep it from loss, unauthorized access, misuse, or disclosure. This is the Internet though, and with the nature of technology and software applications, there is no guarantee of security of your personal information and we expressly disclaim obligation to such guarantees. By continuing to interact with and/or use our website, you are proceeding with this understanding.

Also, on our website, we occasionally link to other websites. White Book Agency is not responsible for any websites that we do not own or operate. Please carefully review the privacy policies of other websites that you link to from ours as we are not responsible for their privacy practices.

Oh, and we have to tell you something else. When you enter our site through an online advertisement located on a third-party site (that’s a site that someone else owns), this information is provided voluntarily. If you do not want to have this information collected, please do not submit it to us. Again, we will not sell, rent, or market personally-identifiable information collected on our site to any third parties. We don’t roll like that.

Updates
If you would like to access, correct, update or delete any personally identifiable information that we may have, or have questions about any data that we have, you may contact us at: itsprivate[at]whitebookagency[dot]com. When you contact us at this e-mail, we may need to request information from you in order to fulfill your request, which we will do in a reasonable amount of time.

Good grief, we think that’s it.

Any changes to our privacy policy will be featured on this website under Privacy Policy. If you ever have any questions, please contact us here or by e-mailing: itsprivate[at]whitebookagency[dot]com.

You are beautiful. Peace, Love & Good Press.

Updated: May 25, 2018

World AIDS Day and Strategic Planning

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