It’s not one size fits all when it comes to pitching the media, and fashion media outlets are no different. It’s not just about the clothes, but the reader demographics and knowing what the audience is interested in seeing is key! White Book Agency’s PR & Marketing Director, Nancy Vaughn, contributed a post titled, “Fashion, Entertainment, Celebrity: How to Pitch Bayfront Magazine” on the respected fashion PR resource, PR Couture. Check out the interview!
Bayfront Magazine launched just eight short months ago with the goal of mixing mixing Vogue, Elle and Vanity Fair (publications EIC Julie Rabbini loved to read while growing up) with something new. To celebrate the first quarterly issue, featuring Audrina Patridge of The Hills on the cover, Bayfront Magazine held launch parties at the Blue Martini in Naples and Fontainebleau‘s Liv nightclub in Miami Beach.
Who is Bayfront Magazine’s target audience and where is it distributed?
JR: Our target demographic is women and men, 18-mid 40s who are fashion savvy, chic and interested in high-end fashion, couture, style and entertainment. Right now our magazine is distributed in Miami, Naples and surrounding cities, plus distribution in Los Angeles. We plan to take our magazine national after the first of the year in 2011. Our magazine comes out quarterly and is also available online.
How did you get started in the fashion magazine industry?
JR: I’ve worked at various magazines around town and I’ve always been drawn to fashion, photography and everything else combined. A magazine is a good medium to mix everything together. I felt like Bayfront Magazine was something desperately needed in this area because I noticed their [other publications] fashion sections were small.
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