Are blogs right for my brand?

There have been discussions regarding the relevance of blogging nowadays and in the fashion world there were articles about whether bloggers were necessary at the majors shows anymore. Even so, there’s an equal amount of focus geared toward the success of...

You’re Free to Sparkle!

We’re looking forward to the long weekend and celebrating Independence Day! We hope that you and yours have a happy, safe and sparklin’ 4th of July. And starting next week, hopefully you’ll be ready to get your goals for the rest of the month/year...

5 Ways to Avoid (or Break Up) Monotony

No two days are ever alike at White Book Agency, but like every business, not every day is a whirlwind of activity. Sometimes in business things are steadily (and happily) moving along: you’re making sales, scheduling meetings, visiting clients, booking media...

Want Some Press? Remember To Inform, Educate & Inspire

After years of working in the communications industry, when it comes to securing press coverage we always say that “informing, educating and/or inspiring” people is important and popular (and probably will be for years to come). We’ve been reminded...

It’s All About the Fit

The last few weeks we have been prepping for and encouraging time for reflection. It’s June! I’ll spare you the, “Can you believe it?!” because whether you can or can’t – it’s here! The first half of the year is almost done. (Note:...

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