You’ve finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage.
Since the recipient has had the opportunity to get a sense of what your product/service is all about, entice the reader some more by providing a sample of your camera-ready logo art, a CD with high-quality JPEGS or videos and any extra collateral materials you may have. Some extras can include:
- business cards
- company newsletter
- recent awards
- schedule of upcoming events
- order forms
You will want to include these types of extras so that potential partners, advertisers or the media can see how your content can naturally fit in with what they are looking for.
This entire process is way more rewarding when you pay attention to detail. So take your time, stay open-minded and let the creative juices flow! You can increase the chances of your press kit receiving the positive coverage it deserves by simply packaging your materials in a unique and professional way. If you run into any difficulties, don’t hesitate to reach out to us – we would love to help!