Today there are 179,828,624 blogs in the world (and counting, according to BlogPulse). To get an idea of how frequently this number changes, back in April we took part in a blogger panel via Savor and there were only 158,360,910. We’re being funny with the “only.”
When people blog for personal reasons, the blog may serve as an outlet to share interests and thoughts. It’s cool if someone takes an interest in one’s personal musings, but perhaps it’s not the goal to gain recognition. When you’re blogging for business, the goal is usually to share insightful information, be seen as active and knowledgeable in your industry, provide updates and attract readers to your blog so that they receive your information and updates!
Here are some tips to consider attracting readers to your blog:
1) Post often and be brief. A post of 250-300 words of quickly digested and useful information is welcome from readers. Admittedly, we do not always post as often as we recommend and don’t mean to get all “do as we say, not as we do,” but this one is definitely beneficial. People like when they can hear from you often. It’s like calling home. It’s not necessary to post daily, but a few times a week or on a set schedule (e.g. once a week on Tuesdays), then your readers know when to expect to hear from you.
2) Visit other blogs and interact. It’s beneficial to see what’s going on out there in the world, learn what’s happening in your industry or other fields, and to interact with your peers. Visiting and commenting on other media, professional and business blogs will encourage others to visit yours. When you comment, it asks for a link and your name can link back to your blog. When doing this, make sure you’re genuinely engaging. Don’t comment for the sake of commenting. If you don’t have anything to contribute to the conversation, don’t.
3) Post discounts, incentives and specials for blog readers only. Everyone likes a gift or discount, so you can reward your loyal blog fans by giving them some perks periodically. You can let people know that they can visit your blog site for these incentives via your newsletter and social media channels (i.e. Facebook, Twitter, LinkedIn, etc.)
What are some of your favorite business blogs to follow?