Traditional Advertising, Editorials, Advertorials and Edvertorials: What’s the Difference?

Branded editorial-style content has become an essential piece of the overall marketing mix. In a heavy social media era, it’s vital that brands reinvent and share their design stories. A recent article from Women’s Wear Daily covered how designers like …

Read More

Bookmark: How To Pitch Stephanie Hayes from tbt* Deal Divas & St. Petersburg Times

Image courtesy of St. Petersburg TimesStephanie Hayes is a reporter for tbt* and the St. Petersburg Times, covering pop culture, fashion, trends, nightlife, that weird guy on your street — and how they all intersect to shape our lives. She also blogs a …

Read More

Bookmark: Be Heard & Make A Media Impression

Bookmark: Be Heard & Make A Media Impression is a “How To” series for clients, fans, blog readers and our friends in the public relations industry. Through this series we’ll speak with media professionals about the dos and don’ts of pitching and ga …

Read More

White Book ~ A Summary

It’s February and 2011 is off to a great start! Like every goal-oriented business, we periodically check in with ourselves. Take a look at what’s working for our business and our clients…what’s not working…tweaking and adjusting here…eliminating …

Read More

Step 5 of the Secret Ingredients To A Press Kit: Extras!

You’ve finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage. Since t …

Read More

Pin It on Pinterest