Advantageous Angle

A company’s advertising message may often vary from providing a solution (e.g. get clear skin) to creating a brand character (think Geico’s gecko or Ronald McDonald). As you’re gearing up for your 2010 marketing campaigns, consider incorporating an...

World AIDS Day and Strategic Planning

World AIDS Day is observed December 1 of every year. It’s a day dedicated to raising awareness of the AIDS epidemic caused by the spread of HIV infection, and to hold memorials honoring those who have died from HIV/AIDS. World AIDS Day has  evolved into a...

Five Quick Tips for Reaching Out to the Media

Finding media contact information isn’t all that difficult. The difficult part* can be trying to figure out what to do with their contact information when you’re trying to garner media coverage for your product and/or service. Here are some quick tips if...

The Power of Thank You

A simple note or token of appreciation can go a long way and should be practiced year round, however, it really takes the forefront during this time of year. In November we often start thinking of those little (or big) things that we are grateful for and that includes...

Balancing Social Media

Whether it be your LinkedIn, Facebook, Twitter, niche web community, or your personal/business blog, you are likely engaging in some sort of social media for your business. It takes time and effort to manage your online profiles/accounts, while still successfully...

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