Bookmark: Be Heard & Make A Media Impression

Bookmark: Be Heard & Make A Media Impression is a “How To” series for clients, fans, blog readers and our friends in the public relations industry. Through this series we’ll speak with media professionals about the dos and don’ts of...

Step 5 of the Secret Ingredients To A Press Kit: Extras!

You’ve finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage. Since the...

The 4 C’s of an Introduction Letter

As we mentioned in our previous blog, “The Secret Ingredients to a Press Kit,” an introduction letter describes your company and indicates why the recipient should explore the rest of your material. We really want your recipient to know just how great your...

Twitter, Anyone?

What makes a successful tweet? What makes a successful tweeter? With all the Twitter-hype, you’ve probably been asking yourself these questions. So let’s break it down. Who uses Twitter and how can you use it for yourself or business? With over 175 million...

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