Always Dress for the Occasion

Clearly in this picture, it's a little hard to determine who has dressed most appropriately for the occasion. Based on the sheer number of people in bathing suits, I (Nancy Vaughn) am overdressed. (See me in blue shirt and gray pants...looking hot. No, not the...

Angela Ardolino Debuts on Parents in Action

Today the new "Parents in Action" news segment launches on ABC Action News! Featuring Angela Ardolino, parenting expert and editor-in-chief of Tampa Bay Parenting Magazine, "Parents in Action" will focus on a wide range of parenting topics from special family...

New Client: spa50

White Book Agency welcomes a new client to its book: spa50! spa50 was created by two fantastic mompreneurs, Kelly Seeley and Tylene Headley. Seeley is a massage therapist and former owner of an award-winning spa located in Temple Terrace, and Headley is a sales,...

Pink Night With Angela Ardolino

Angela Ardolino, parenting expert, television personality and publisher of Tampa Bay Parenting Magazine is hosting the all new Pink Night at Restaurant BT in Hyde Park Village,  on Wednesday, July 21, 2010, at 6:30 pm. Pink Night is a business networking event....

Missing in Action

What can we say? We've kind of been missing in action this summer, right? At least through the month of July. It's like White Book Agency is on summer break according to the frequency of blog updates, however, we're actually plugging away with work! It's been a fun...

Do You Know Your Customer?

At  White Book Agency, we're really big on "fit." We feel passionate about our clients, their brands and goals and it's important to us that there is a cooperative spirit. We know that we're in this together. Do your clients relate to your marketing messages? Do they...

Write It Down

We've all heard that it's good to write down our goals, and what better time than now to go through your mid-year checklist. Summer officially starts next week (June 21, 2010 to be exact) and we're six months in to 2010. It's a good time to start reviewing your...

Laugh and be merry!

Our client partner and friend, Jack with ACTgreen Partnership, is hosting Crack Up Cancer/4th Annual Comedy Benefit on Wednesday, June 16 at The Improv in Ybor City. Proceeds benefit Cure on Wheels, All Children's Hospital and Moffitt Cancer Center. Come and support...

‘Tis the Season

For those of you whom haven't done so already, it's that time to start thinking about gift guides and holiday feature stories. It's hard to imagine that in 90+ degree weather that the winter holidays would be on the brain, but many long lead publications deadline in...

Style Lovers Unite!

This week marks the premiere of Sex and The City 2 and ladies (and stylish men) will gather together to drink, mingle and be fabulous. White Book Agency is a sponsor at Tampa Bay Fashion Week's pre-party and movie night hosted at Saks Fifth Avenue. It's going to be a...

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