White Book ~ A Summary

It’s February and 2011 is off to a great start! Like every goal-oriented business, we periodically check in with ourselves. Take a look at what’s working for our business and our clients…what’s not working…tweaking and adjusting...

Step 5 of the Secret Ingredients To A Press Kit: Extras!

You’ve finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage. Since the...

The 4 C’s of an Introduction Letter

As we mentioned in our previous blog, “The Secret Ingredients to a Press Kit,” an introduction letter describes your company and indicates why the recipient should explore the rest of your material. We really want your recipient to know just how great your...

Pin It on Pinterest