Bookmark: Be Heard & Make A Media Impression

Bookmark: Be Heard & Make A Media Impression is a “How To” series for clients, fans, blog readers and our friends in the public relations industry. Through this series we’ll speak with media professionals about the dos and don’ts of...

White Book ~ A Summary

It’s February and 2011 is off to a great start! Like every goal-oriented business, we periodically check in with ourselves. Take a look at what’s working for our business and our clients…what’s not working…tweaking and adjusting...

Step 5 of the Secret Ingredients To A Press Kit: Extras!

You’ve finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage. Since the...

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